This study explores and proposes a framework of organisational creativity that can be used for both diagnosis and development of creative capacity within organisations, impacting both innovative capacity and stakeholder engagement.
Creativity has become one of the most sought-after skills in the early 21st century workplace. It has, however, been frequently suppressed through the educational system, corporate structures and cultures, and society. For organisations to be resilient and able to rapidly adapt to the VUCA (volatile, uncertain, complex, ambiguous) environment they now operate in, creativity needs to be developed and embedded into organisational cultures. Creativity is necessary for radical innovation.